Local SEO audits for therapists,
counsellors and psychologists
Your website looks lovely!But how does 
actually see you?
Wren checks your site, your Google Business Profile and your directory listings for the small things quietly keeping clients from finding you.
Trusted by
How Wren works
A proper look at your practice, without the consultation fee
SEO usually starts with a sales call. Wren starts with your website: it studies your presence on Google, picks the fixes that matter most, and sends them in a PDF you can keep. No call, no fluff.
1Tell Wren about your practice
A few quick questions: your website, your Google Business Profile, the city you serve and who you help.
2Wren gets to work
Wren looks for the foundational things that quietly hold practices back. Our SEO consultants check every finding before it goes out. If your foundations are already solid, you'll hear that too.
3Your fixes in your inbox
Within 24 hours you get up to 10 fixes, ranked by how much they matter, each with simple steps in plain language. Do them yourself, or hand the list to us.
Why is this free?
Wren was built by someone who spent years in frontline mental health and knows how stretched private practice can be. We want to give this community something useful with no strings attached. It is also the best way for us to meet new practices and show how we can help get their message out. Some people take the audit and fix the issues themselves, and that is fine. Others ask us to help, and that is how CalmRank keeps the lights on.
What Wren checks
Meta tags, schema, sitemaps, citations, NAP… Does any of it matter?
Some of it matters a lot. Most practices never find out which parts. Wren checks all of it, then tells you only what's worth your time, in plain language.
Google Business Profile
How you show up on the map
Categories, hours and photos for “counsellor near me” searches.
Technical health
Can Google read your site?
Speed, mobile layout, and pages Google can actually find.
Meta titles and descriptions
What people see first
The search result text that decides if someone clicks.
Schema markup
Speaking Google's language
Code that tells Google who you are, where, and what you offer.
Citations and NAP
Your details, everywhere
Matching details on Google, Psychology Today and more.
Specialty and location pages
Pages for your ideal clients
Whether “anxiety counselling near me” searches land on you.
Reviews
What people read about you
What's missing, and ideas that fit your college's ad rules.
Backlinks
Who vouches for you online
Directories, associations and partners that link to your site.
AI search
Do AI tools mention you?
How ChatGPT and Google's AI describe your practice, if at all.
Wren picks the 10 that matter most, all within your profession's rules.
Real audits
Here's what lands in your inbox
One page from each of three real auditsPlain language, clear scores, fixes in order. Tap a page to read it properly.
Yours will be about your practice, your city and the clients you want to reach.
The human behind Wren
Hi, I'm Tak
Before CalmRank, I worked in frontline mental health. I'm now studying toward becoming a Clinical Counsellor, so I know the work you do and the professional rules you do it under.
I built Wren so a proper look at your online presence doesn't have to start with a sales call. Wren does the digging, fast. I read every audit before it reaches you, so nothing goes out that I wouldn't stand behind.
If something in your audit doesn't make sense, just reply to the email.
You'll get me, not a ticket number.
Tak Cox, founder of CalmRank · tak@calmrank.com
Kind words
What people say about working with CalmRank
I had no idea how much I could have been doing with my online brand until Wren prepared my SEO Audit for my business.
|The SEO audit was thorough and clear, and Wren explained everything in plain language, which I really appreciated as someone who isn’t a tech person.
Kristine Nordahl CounsellingI had very little knowledge of the technical aspects involved, but Wren guided me through the process with exceptional skill, patience, and clarity.
AtelierWren spotted several technical issues that were easy to miss, explained them in plain language and, importantly, told us what to do about them.
Education EditWren asked the right questions and helped me brainstorm and create a vision for my website, as well as clarified the content that should be on the website.
Fairview
After your audit
Your list, your call
The audit is yours to keep, whatever you decide next.
Do it yourself
Work through it
at your own pace!
Every fix comes with plain-language steps, ranked so you know where to start. Tick them off between sessions, no SEO degree required.
Hand it to us
Rather spend your evenings elsewhere?
CalmRank can take the list off your plate. Book a free 15-minute call and we'll talk through which fixes are worth doing first. No hard sell.
Book a free 15-minute callFAQ
Good questions
About the audit
Privacy and what happens next
Ready to see what Google sees?
Pop in your website. Wren will take it from here.